Transforming the Future: People and Data


Register today
February 15, 2018 10:00 – 16:00
Sofia Event Center, Mall Paradise 100 Cherni Vrah Blvd., 1407 Sofia



We're Dentsu Aegis Network, part of Dentsu Inc. and made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum. We're also supported by our specialist/multi-market brands like Fetch, 360i, The Story Lab and Mitchell.

We innovate the way brands are built through best-in-class expertise and capabilities in media, digital and creative communications services.

Offering a distinctive and innovative range of products and services, we are headquartered in London and operate in 145 countries worldwide with more than 40,000 dedicated specialists.


Dentsu Digital Camp proved to be a place where ideas and inspiration are born. Attended by leading C-level managers, entrepreneurs, senior executives and media practitioners from different business industries the event provides unprecedented networking opportunities, brilliant speakers and exhibition space for innovative brands and companies all in one.
Come explore the trends shaping the industry and region, and discuss strategies for building strong and reliable businesses.
Dentsu Digital Camp 2018 will provide the insights senior marketers and company leaders need to deliver results in a fast-paced digital environment. Cut through the hype and get unbiased, actionable advice on the trends, tools, technologies and techniques you need to master your business from engaging and entertaining speakers from leading global and local brands!


08:00 10:00
Doors Open
10:00 10:05
Maria Grachnova, CEO Dentsu Aegis Network Bulgaria

Transforming the Future - People and Data

10:05 10:45
Nigel Morris, Chief Strategy and Innovation Officer, Dentsu Aegis Network
10:45 11:15
Rumyana Trencheva - Managing Director for SAP South-East Europe
& Dimitar Dimitrov - CEO Sopharma Trading

The tech revolution: how can a Bulgarian company lead its industry to the future with SAP Hybris platform

11:15 11:45
Iva R. Zaharieva, Regional Product Marketing Manager, Facebook

Data-Driven Marketing: The Power of Partnership

11:45 12:00
Dimitar Kostov, Marketing Manager Reduced Risk Products, Philip Morris Bulgaria

Transformation in the tobacco industry

12:00 12:30
Lubomir Angelov - Head of Strategy and Research, bTV Media Group
& Alexander Boytchev - Digital Director, bTV Media Group

Multi - Platform for high efficiency

12:30 14:15
Networking break
14:15 14:30
Hristo Hristov, Chairman IAB Bulgaria, CEO of Netinfo

2018 Digital Trends and Threats

14:30 14:50
Rikke Grundtvig, Chief Marketing Officer, Dentsu Aegis Network NCE
14:50 15:10
Massimo Fontana, General Manager Amnet & Head of Programmatic EMEA

Programmatic & Data, empowering Digital Advertising

15:10 15:30
Alex Hamilton, Head of Insight, Isobar

The Changing Face of Retail – A Digital Journey

15:30 15:50
Ilias Sousis, Head of Agencies and YouTube for Google

Artificial Intelligence: A glimpse into the future of marketing

15:50 16:10
Tatiana Greshnova, Head of products of DataLab Russia

Omnichannel Experiences: How Russian Digital (and not just digital) Market Started Making More Sense with Online + Offline

16:10 16:15
Maria Grachnova, CEO Dentsu Aegis Network Bulgaria

Innovating the way brands are built


Registrations are now closed.
Thank you for your interest!


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Dentsu Aegis Network Bulgaria
26-30 Bacho Kiro Str. Fl. 2, 1000 Sofia, Bulgaria
+359 (2) 981 99 17