Global CEO, Isobar
Jean Lin established digital agency wins Consulting in 1999. After joining Aegis Media in 2004, the agency became Isobar’s first Greater China office and was the driving force behind Isobar’s expansion in the Asia Pacific region. Promoted to Isobar Global CEO in March 2014, Jean is based in Shanghai to lead one of the fastest growing, full service digital agency networks in the world, with over 6,500 talented digital pioneers across 85+ locations in more than 45 markets globally. In January 2016, Jean was appointed a member of Global Executive Team at Dentsu Aegis Network, Isobar’s parent company. Jean was named one of 30 global “Women to Watch” by Advertising Age in 2009; ranked amongst Asia Pacific’s top female talent in 2010 and selected as one of the region’s Top 5 CEOs by Campaign Asia Pacific in 2013. Jean was inducted into the Hall of Fame of Campaign’s Digital A-List in 2015 together with Jack Ma (Alibaba), Pony Ma (Tencent), and Robin Li (Baidu). Under her leadership, Campaign Asia Pacific has awarded Digital Agency Network of the Year Isobar six times in the past seven years. In 2018 research firm Gartner, Inc. placed Isobar in the Leaders quadrant in its “Magic Quadrant for Global Digital Marketing Agencies” for the fourth consecutive time and Forrester recognised Isobar as one of the most significant agencies for digital experience in “The Forrester Wave™: Digital Experience Service Providers, Q4 2017.” Jean is known for her keen interest in the progress of creativity, serving as Jury President for the Cannes Lions Cyber Jury in 2015 and again in June 2018 as Jury President for the Cannes Lions Craft Jury. Jean also spoke at the main stage at the festival in 2016 and 2017 to champion Ideas Without Limits
CEO, Dentsu Aegis Network Bulgaria
Maria Grachnova has enjoyed a strong and successful career to date at Dentsu Aegis Network, joining the business as Managing Director in 2012 with the launch of Carat Bulgaria. In 2015 Maria was promoted to the role of CEO for Dentsu Aegis Network Bulgaria, following the successful launches of Vizeum (2013) and iProspect (2014).
Head of Innovation and Content, Vizeum Global
As Head of Innovation and Content, Tia champions creative content and innovation across the global Dentsu Aegis Network, with tangible business outcomes at the core. Her focus is on the delivering solutions to client’s business problems rather than creating media firsts. Previously, Tia worked at WPP for 10 years, eight of which were spent at MediaCom running International accounts then launching and growing the International Content Marketing division. Tia also built local market experience at Mediacom as the COO for Italy. Since joining Dentsu Aegis Network, Tia has been leading the Burberry account, instilling innovation, creativity and a results focused content strategy into the business at a global level. Founding UnlockYourBlock (UYB): Tia’s creativeness doesn’t start at the office door. Having studied and taught yoga and meditation for 10 years, she discovered a huge connection between mindfulness and creative expression. UYB is a practical programme aimed at promoting creativity, empowerment, powerful communication, stillness and wellness via timeless skills and tools necessary to embody this way of living.
Global Head of Social Impact, Dentsu Aegis Network
Anna is Global Head of Social Impact at Dentsu Aegis Network and a senior associate at the Cambridge Institute of Sustainability Leadership. Anna joined Dentsu Aegis Network in September 2018 where she is responsible for all activity relating to Dentsu Aegis Network’s social purpose – to create a Digital Economy that works for all. Prior to joining Dentsu Aegis Network, Anna spent five years as Sustainable Business Director for BT Group plc where she was also an advisor to the UK government on digital inclusion. Under Anna’s direction BT established itself as a global leader in sustainability. In 2017 BT’s Connecting Africa programme, delivering satellite broadband and healthcare management systems to remote rural villages in Sub-Saharan Africa, won the ‘Changing Lives’ award at the Broadband World Forum and the World Economic Forum’s ‘New Vision for Development’ award. In 17/18 revenue from products and services that abate carbon totalled £5.3bn – 22% of BT’s revenue. That same year, BT was rated by Newsweek as the leading green telecommunications company in the world and became one of the first companies in the world to set a new science-based carbon reduction target for 2030 in line with a 1.5 degree scenario. In 2018 Anna and her team won Business Green’s ‘Sustainability Team of the Year’ award. Previous roles include Communications Director for BT’s global technology division. Anna joined BT in 2004 from Brodeur Worldwide, part of the Omnicom network, where she led global campaigns for companies including Nortel Networks, Philips and Vodafone. She has a degree in European Law and Languages (LLB) and a post-graduate diploma in Journalism. She is a life-long vegetarian.
Christian de Smit
Head of Account of the Digital Center of Excellence in Dentsu Aegis Netherlands
Starting with DAN 10 years ago as a digital specialist, Christian had a strong career where he worked for multiple labels within the group in various digital and non-digital roles. In 2016 the opportunity came to start something completely new. With a small group of digital experts, the Center of Excellence was born. This center is responsible for driving the digital buys of global DAN clients to the next level by building Hubs for them. 3 years later this project has proofed its value for clients like Mondelez, Microsoft, Adidas and JDE and keeps growing rapidly.
Global Chief Strategy Officer iProspect
Dan’s extensive career spans a multitude of sectors and disciplines in both the UK and USA. His work for clients such as The National Lottery, British Gas, and Diageo has been honoured with multiple awards and he has won Agency of the Year with both Carat and CIA. Dan cut his teeth at CIA Medianetwork on European roles for Microsoft and Novartis before moving to New York to ride out the first dotcom bubble and burst. He subsequently returned to London, spending several years launching the National Lottery’s interactive platforms and eventually rising to Managing Partner of Strategy at Havas. Dan spent the next 6 years as Head of Planning and then CSO at Carat working with clients such as Mondelez, Asda and Santander, before moving into his current role of Global Chief Strategy Officer at iProspect in September 2018. Dan is a regular at the judging tables of Media Week, Campaign, DMA and was a member of the awarding jury for the Media category at Cannes in 2017. He’s always on the lookout for work that inspires its audience, but also delivers in spades for the brand.
Chief Content Officer, John Brown Media
Matt is an award-winning creative, journalist and broadcaster. In addition to creating successful and acclaimed content marketing programmes for some of the world’s most trusted brands, he reports for the BBC, Washington Post and the Telegraph, publishes international bestselling books, writes for TV and film, and presents shows for BBC and Discovery
Reseller Partner CEE, Facebook
After over a decade of progressive experience in international media agencies where he grew up from a media planner to managing director, Rustam transitioned to an in-house role at Facebook. As an Agency Partner he has accelerated cooperation with the media holding companies and direct clients in CEE in getting the most value on Facebook & Instagram. Currently he takes a position of a Reseller Partner CEE in developing the strategic partnerships which enables media agencies and advertisers in reaching their business goals on Facebook Family of Apps.
Digital Analyst, Outfox
Johan has been working almost 10 000 hours with digital analytics and helping clients all over the globe making better decisions with the help of data. We are super happy to have him at this years Dentsu Digital camp to share his insights on the industry. Turning huge huge amounts of data into actionable insights and moving organizations and people into a more data-driven mindset is his specialty. In the last 5 years, he has been working at Outfox one of Dentsu aegis local brands. Outfox is specialized in digital analytics and is the Nordic regions largest reseller of Google analytics 360.
08:30 - 10:15
10:15 - 10:30
10:30 - 10:50
11:40 - 12:00
14:00 - 14:20
14:20 - 14:40
Christian de Smit
14:40 - 14:40
15:00 - 15:20
15:20 - 15:40
100 Cherni Vrah Blvd, Third Floor,
1000 Sofia, Bulgaria, +359 (2) 981 99 17